Microsoft clarifies why it's pushing Windows 10 so forcefully

Microsoft clarifies why it's pushing Windows 10 so forcefully - It's reasonable that Microsoft would need to push Windows 10 however much as could be expected, especially as the rate of overhauls has been moderating as of late. It must be a wellspring of dissatisfaction to the organization that clients of Windows 7 and 8.1 show up so hesitant to switch, despite the fact that the redesign for them is free.

With an end goal to guide individuals on to Windows 10, Microsoft has been utilizing progressively forceful strategies, including pre-stacking the establishment documents on to clients' frameworks, paying little mind to whether they need the new OS or not, and uprooting the choice to quit the redesign. In the new year Microsoft means to increase its push facilitate, and joining the Windows Weekly group for an inquiry and answer session, Microsoft Marketing Chief Chris Capossela made no expressions of remorse for his organization's methodology which, he says, is being done to get clients to a "more secure spot".

Without a doubt, clients can keep focused 7, in the event that they wish, yet as indicated by Capossela, you do as such "at your own danger, at your own particular hazard".

It merits listening to the full Q&A (inserted underneath), which additionally covers HoloLens, Surface 4 and Surface Book redesign, and Windows 10 Mobile with Continuum, yet it's what Capossela needed to say in regards to the Windows 10 push which is generally fascinating:

Look, we made Windows 10 for free, for anybody who has a Windows 8 or 7 machine. You can call that freemium if you want, but that was a decision... you know we didn’t take that decision lightly.
For us, it’s just so incredibly important to try to end the fragmentation of the Windows install base, and so we think every machine that is capable of running Windows 10 we should be doing everything we possibly can to get people to move to Windows 10.
We always want to give them the choice, and we are trying to find the right UI constructs, we are trying to find the right update constructs that we think are going to please as many people as possible.
But we do worry when people are running an operating system that’s 10 years old that the next printer they buy isn’t going to work well, or they buy a new game, they buy Fallout 4, a very popular game, and it doesn’t work on a bunch of older machines.
And so, as we are pushing our ISV [Independent Software Vendor] and hardware partners to build great new stuff that takes advantage of Windows 10 that obviously makes the old stuff really bad and not to mention viruses and security problems.
So, we really are trying to push people to get to Windows 10. Now, the good thing about Windows is that lots and lots of people care, and you get constant feedback. You know, we’re willing to put up with some level of discomfort if we feel like we are getting more and more people to a safer, better operating system that’s frankly better for everyone in the ecosystem. It’s better for Intel, it’s better for Dell, HP, it’s better for our customers, but there’s no doubt we’re trying to find the right balance. There’s no doubt if we could start it all over we would have done a couple of things differently, I think.
The reality is with most modern devices, people just take it for granted that the device is going to be constantly updated. Whether it’s your iPhone, your Android tablet, or what have you, people are very, very comfortable with that notion. Xbox One owners are very comfortable with that notion that it’s just going to stay up to date. PCs, because of the history, and the legacy, it’s slightly uncomfortable for more people, and so we’re going to keep at it. We are going to try to find that right balance, but we just know there’s a lot of people out there who constantly kick the can down the street without a little bit more of a, frankly, a push.
And so, there’s no doubt with a base as big as ours, it is hard to move anyone to a new model without angering some people. We don’t want to anger anybody, but we do feel a responsibility to get people to a much better place, and Windows 10 is a much better place than Windows 7.
We will always give you a way out, but we’re trying to find the right threat balance. 

It's intriguing to see Microsoft looking at securing clients and decreasing discontinuity. While individuals declining to move from XP is unquestionably an issue, is there truly a Windows discontinuity issue?

Microsoft portrays Windows 10 as a vastly improved spot than Windows 7, yet that is begging to be proven wrong. Clients on Windows 7 aren't in any more peril than those on Windows 10, if they are sensible and have a not too bad security programming introduced, and all printers and new diversions - including Fallout 4 - will work superbly on the more established OS, both now, and later on. On the off chance that a PC can't deal with another amusement, it's an equipment overhaul as opposed to an OS one that is going to settle the issue.

Microsoft knows it's irritating a few individuals with its forceful Windows 10 push, yet it doesn't generally mind. There's a slight whiff of "we know not you" about Capossela's remarks keeping in mind there are unquestionably a few individuals out there who plan to update however are hesitating - or "kicking the can" as Capossela puts it - there are a lot of clients who would prefer not to switch on the grounds that they are superbly glad where they are, or in light of the fact that they don't care for what Windows 10 brings to the table them.

Possibly as opposed to attempting to drive clients of more established variants of Windows onto its new OS, Microsoft ought to set aside an ideal opportunity to make sense of what it is about Windows 10 that is keeping clients away.